19 March 2018

Review: Wet N Wild PhotoFocus

I've been a big fan of Wet N Wild cosmetics ever since they launched in South Africa. Most of their products are high quality and their prices are very affordable. Their eyeshadow trios and eyeshadow palettes are some of my favourites. Their PhotoFocus range is fast becoming a favourite in my makeup bag and today I'll show you some of the products I have acquired from the range and let you know my thoughts on them.

PhotoFocus Eyeshadow Primer

It all started with an eyeshadow primer... About a year ago I was looking for a new eyeshadow primer and I happened to see this one from Wet N Wild. At R130 I was a bit sceptic as that is quite a lot to pay for a drugstore eyeshadow primer. However, I quickly fell in love with this product. It comes in a 10ml tube and it will last you a long time as you really only need a tiny bit at a time. The texture reminds me of a NYX eyeshadow primer I once used (the one with the doe foot applicator, I can't recall the name now). It's very creamy and spreads easily onto the lid without tugging at the skin. If you apply too much it will leave you with a weird white cast after you've set it with powder, so be warned! That being said...this is the best eyeshadow primer I have used except for the Urban Decay Eyeshadow Primer Potions (and those are very expensive). My eyelids are extremely oily and even on days where I don't wear eyeshadow, I still apply this to my lids as they will otherwise be creasy and gross by 17:00. It really prolongs my eyeshadow looks and I can highly recommend it.

PhotoFocus Foundation in "Soft Beige"

After watching Tati from the Glam Life Guru profess her love for this foundation, I knew I had to get it when it launched in South Africa. I trust her opinion so if (1) she loves it, (2) it's available in South Africa, and (3) it's affordable, I'm definitely going to try it. The foundation claims to eliminate photo flashback (no white cast when your photo is taken with the flash on) under seven light conditions with top smartphone models, and both with and without flash. Now I haven't tried any of these claims, but I can say that I am really enjoying this foundation. 

The glass bottle looks very high-end and it's nice and heavy. The cap twists off and you get a spatula-type applicator to apply the foundation with. As you can see from the above photo, things are bound to get messy real soon. I scoop out a tiny bit on the back of my hand and then either apply dots to my face, or directly dab my beauty sponge on the back of my hand before bopping it onto my face. The texture of the foundation is a bit thicker than a serum foundation, but more liquidy than, say, the Rimmel Match Perfection foundation or the essence Fresh & Fit Awake Make Up foundation. I personally prefer a more liquidy foundation as I find it easier to apply and to slightly sheer out. The foundation looks like skin but does offer enough coverage to hide imperfections and blemishes. I will continue to use this and I'm sure I'll still like it after a few more weeks. This retails for R100 but the shade range is very limited.

PhotoFocus Concealer in "Light/Medium Beige"

When I bought the foundation I also picked up this concealer. I can't remember all the details, but I think Tati said that she loved the foundation but not the concealer. Anyway, I still wanted to try it out for myself. The concealer comes with a doe foot applicator and is quite creamy, but not as creamy as my beloved Bourjois Radiance Reveal concealer. It applies nicely with a damp beauty sponge, but I would've like it to be a bit more creamy. It's also a bit warmer than the foundation, but not so much that it looks weird when applied on top of the foundation. It doesn't crease or cake under my eyes and it goes nicely with the foundation, and for R65, it's a steal.

PhotoFocus Pressed Powder in "Neutral Beige"

I was looking for a new powder and this domed pressed powder looked really interesting. I haven't really used it a lot so I can't comment on the staying power or the coverage, but I can say that it is extremely soft and finely milled. It's also a breeze picking up product on a brush, even if the brush is quite fluffy. I have the feeling that if you're oily skinned but you don't like the look or feel of a liquid foundation that this might do the trick for you. At R90 this is also a very good price for a high-quality pressed powder.

Wet N Wild products are currently on a 3-for-2 special at Clicks (online and in-store). I'm thinking of picking up another eyeshadow primer as mine is almost empty, as well as a contouring kit, and maybe a mascara. What are your picks? Let me know in the comments section! Come on, enable me...

Until next time!



  1. I have bought the foundation and concealer, but haven't had a chance to try it yet. But I am not a fan of the spatula, I would have much preferred a pump!

    1. A pump would definitely have made a big difference! I like the foundation but I now find that it's not the easiest to blend, I have to dot a cheek - blend a cheek, dot another cheek, blend that cheek. It's like it dries down quickly. But once it's on it looks great!

  2. I have all of these products, and to be honest my favourite is the powder! I do find that I go through it quite quickly though as it shatters very easily. I've started placing a cotton pad on top of the powder before closing it now and that helps alot. I'm not that big a fan of the concealer, but love the foundation and the eyeshadow primer too!

    1. Oh dear! Thanks for the tip, I'll be sure to use a cotton pad from now on, especially since I'm prone to dropping things. Thanks for commenting!